skip navigation
alt

The Power Behind Personalization

The power behind LiveWire Mobile's family of personalization services is the InfuseTM Personalization Platform. It fuels everything needed to enable subscribers to create their own mobile identity and for our services team to deliver, manage and market an integrated personalization storefront. With Infuse, our customers are empowered by a service delivery system which offers true integration between user experience and back-end data capability.

FEATURES

  • Storefront Merchandising and Management- Complete storefront management capabilities through a centralized interface that allows for on-demand configuration and control of multimedia charts and dynamic contextual banners on content portals deployed across both Web and mobile channels.
  • Content Operation and Catalog Management- The Catalog Management System provides the Achieve Content Team, content providers and operators complete control over multimedia catalogs ingested into the integrated platform. The catalog manager can execute on-demand uploads and takedowns of content as required to scale and maintain cross content catalogs and provides administrative control and editing of all properties associated with specific contents.
  • Reporting and Analytics - Our InfuseTM Personalization Platform provides rich reporting and analytics to track transactions, trends and usage. Such reports are used for settlement purposes, as well as providing important data and decision points for marketing, merchandising and promotions.
  • 3rd Party Integration Framework -A comprehensive set of APIs makes storefront features and technologies available to third-party applications complemented by the ability to administratively configure multi content RSS feeds that allow content, charts and bundles to be made available for sale within third-party portals.
  • Resilient and Scalable Architecture - Our robust solution is built upon a fault tolerant and scalable architecture that uses proven network components and technologies that allow for performance load balancing, data protection and high service availability. The system is designed to support non-service impacting maintenance operations and auto recovery of key system components. System components such as content storage and subscriber application servers can be scaled independently as the subscriber base, content catalog, and overall service continues to grow.

Infuse

KEY DIFFERENTIATORS

  • An open, standards-based client-server solution that spans Web, Mobile, MID user experience and service delivery offering a 3rd party API for UE and App Engines
  • Fully integrated architecture across all levels including, user experience, profile, preferences and history as well as back-end operations such as content management, merchandising and reporting
  • Flexible and scalable content management system built to accommodate multi content ingestion and management and rules based automated publishing
  • Content merchandising toolset allows the creation, pricing, and tracking of unique multi-media content bundles and RSS feeds and search service APIs offer virtual links to 3rd party storefronts
  • Marketing tools enable the creation of unique personalized storefronts and offer automated lifecycle marketing campaign tools
  • Reporting toolset enables real time reporting of user activity and fully centralized view of content sales and user behaviors by segment.