LiveWire Mobile

LiveWire Mobile, Inc. (LVWR.PK), a leading provider of mobile managed personalization services, today announced that a new standards-based web service for ringback tones is now available. The solution upgrades LiveWire Mobile's mobile personalization service enabling seamless integration for third parties to introduce off-portal, advertising, and content bundling solutions to its ringback tone customers. 

"Through a high level of standardized interfaces, the web service APIs open up exciting new markets and business models for our ringback tone customers," said John Orlando, chief marketing officer of LiveWire Mobile. "Our application provider partners can easily integrate into lucrative opportunities, such as advertising ringbacks and multi-content bundling, for both new and existing deployments at lower cost and involvement from the mobile operator's network resources."

"As we contend with the economic downturn and declining ARPU in many market segments, mobile network operators increasingly need to focus on new business models and revenue streams by providing subscribers access to applications and storefronts that significantly increase the value of services," said Lewis Ward, research manager at IDC's consumer markets group. "Enabling new mobile services and applications such as advertising ringbacks to help subsidize subscriber services, and providing access to more entertainment options through off-deck storefronts should deliver precisely these kinds of opportunities."

This SOA-style web service function provides high level, robust APIs allowing application partners the ability to remotely manage subscriber accounts, content, and assignments with speed and ease. Additionally, an HTTP/XML catalog feed function opens up the on-portal ringback catalog to new revenue channels including third party, off-portal storefronts, and advertising ringbacks.

"We have seen significant uptick in demand for advertising ringback and launched the first word-of-mouth advertising ringback service with LiveWire Mobile's ringback platform", said Anthony DiCio, chief executive officer and co-founder of Xipto.  "The simplified integration through this new web service layer will enable other operators to quickly and efficiently realize the tremendous potential of advertising ringback with minimal impact to existing network resources."  

This Press Release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including forward-looking statements about the Company's customer relationships, and products and services. These statements are based on management's expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to our ability to expand and maintain our relationships with existing customers and attract new customers, uncertainties regarding the performance of our products and services, market acceptance of our products and services and other risks. These and other risks are detailed from time to time in our historical filings with the SEC, including our annual report on Form 10-K for the year ended December 31, 2008 and our quarterly report on Form 10-Q for the quarter ended March 31, 2009. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.