LiveWire Mobile

LiveWire Mobile's core strengths and innovation have always been in the ringback and mobile music markets - yet operators have increasingly expressed a desire to source all mobile personalization content from a single platform. To satisfy this need, LiveWire Mobile offers an integrated mobile content storefront which combines both its ringback and full-track products with the other commonly used types of mobile personalization content into a single storefront. Its storefront can manage full-track music, ringbacks, ringtones, music videos, games, applications and graphics including wallpaper. Offered as a complete end-to-end managed service, the company's integrated mobile content storefront is already deployed in the market, including at two large operators, Bell Mobility and 3UK.

Overview

The LiveWire Mobile Integrated Storefront enables quick and easy deployment, management and merchandising of fully integrated, rich multimedia, multi-device portals. The system is designed to transform multiple content offerings and personalization services into a unified and cohesive experience for the digital content consumer.

Features

• Multimedia Content Portals -Our solution transforms multiple content offerings from a multitude of providers into rich and integrated content portals over both online (Web) and mobile (WAP/Rich Client) channels. Through this unified cross content experience, digital consumers can easily discover, purchase and download new content.
• Recommendations- Leverage robust multi-content recommendations logic and integration across multiple profile databases to personalize the presentation of content offerings to users
• Multimedia Bundles- Drive sales and maximize cross-sell opportunities across content types. Our solution allows bundling of content of the same type, or the bundling of any combination of content types.
• Promotional Pricing - On-demand and flexible configuration of pricing by individual content, content collection, content provider, and artist, allowing such promotions to target specific consumer segments.
• Subscriptions - Variety of subscription models supported including recurring subscription bundles as well as all you can eat (AYCE) access to the multi content catalog.
• Campaign Management- Our solution supports robust campaign management capabilities to present specialized promotions on separate and concurrent portals across both mobile and online channels, targeting specific consumer segments or sets of users.
• Micro Content Sites - Quickly and easily roll out micro-sites that focus on specific themes and promotions over both online (Web) and Mobile (WAP/Client) channels.

Benefits

Behind the Scenes

Success of the Integrated Storefront is driven by LiveWire Mobile's Achieve Marketing Services. Achieve Marketing is a holistic program designed to provide everything from best practices and content merchandising to ongoing lifecycle marketing, campaign management and service reporting. And it's all integrated into a customized marketing program shaped by your continuous feedback and input-a program we'll execute on each Operator's behalf as a virtual extension of their own Marketing team.

LiveWire Mobile knows that Content is King and we take care of it all- from ingestion to operations and back-up to relationship management and reporting. LiveWire Mobile's robust content management system maintains a library of 10 million assets that is centrally stored on over 50 terabytes of secure and state-of-the-art equipment. Plus, we process metadata received from record labels and fully match our catalog to drive enhanced music discovery such as search, recommendations, up-sell, cross-sell and content bundling. It all leads up to increased service usage and revenues. With LiveWire Mobile's proven expertise with mobile content, you know with confidence that we can supply all of your needs from service launch and beyond.

At the very core of this service is the Infuse Personalization Platform, fueling everything needed to enable subscribers to create their own mobile identity and for our Achieve Services team to deliver, manage and market a fully integrated personalization storefront. Infuse is comprised of six key modules that include: the mobile storefront, a content manager, a personalization engine, a marketing and promotions engine, the core network platform and a billing module. Most important, all Infuse modules work together to deliver a complete personalization experience for your subscribers within the Integrated Storefront.