Ringbacks | LiveWire Mobile

Spotlight:

Ringspot

mobile phone

LiveWire Mobile's RingSpot advertising ringback service is an innovative and lucrative pathway for advertisers and mobile operators to captivate consumers by leveraging the time it takes for a call to be answered. Since RingSpot requires subscribers to give consent, it offers advertisers the opportunity to obtain valuable demographic information-both from subscribers as they personalize the service, as well as from callers through A-Party profiling. For Operators, it provides an untapped source for new revenue streams. Furthermore, LiveWire Mobile's ringback service enables callers to engage with an advertisement by pressing a button to receive more information after the call. The result: advertisers and operators get to know their audience.

Want to learn more about the power of advertising ringback?

Download your copy of the recently released MMA-sponsored "Marketing with Ringback Tones: Whitepaper" a collaborative perspective of the market potential for advertising ringback services and best practice guidelines.

LiveWire Mobile’s caller personalization service and platform, MyCaller, gives subscribers the power to select world-class original recordings of music, sounds and voices for callers to hear in place of the conventional ringback. The service enables subscribers the ability to create a unique mobile identity while providing mobile operators with a significant new source of revenue and customer affinity. With innovative features, a foundation for new revenue-generating services such as advertising ringback and user-generated content, and access through multiple storefront channels, mobile operators are able to offer cutting edge services that build subscriber loyalty and improve profits. LiveWire Mobile’s MyCaller® has been deployed across 6 continents, 23 countries and over 30 mobile operators worldwide.

MyCaller® – Music Ringback

Empowering millions of mobile identities.

Our Consumer Ringback gives subscribers the power to select world-class original recordings of music, sounds and voices for callers to hear in place of the conventional ringback. So they can create a unique mobile identity and enjoy a one-of-a-kind mobile experience—while you establish a whole new source of revenue.

Download Consumer Ringback Overview Sheet 2010.pdf (659.38 KB)

RingSpot – Advertising Ringback

Turn subscriber calls into advertising revenue.

This breakthrough ringback service turns our market-leading Consumer Ringback service into a targeted advertising medium. It unites advertisers' never-ending desire to cut through the clutter with your need to develop new sources of recurring revenue. And it rewards your subscribers with incentives like free minutes or product discounts.

Download Advertising Ringback Overview Sheet_2010.pdf (210.61 KB)

EveryRing – Ringback for Everyone

Turn all of your subscribers on to the power of ringback.

With LiveWire Mobile's EveryRing service, your entire network becomes an on-ramp for your ringback service. Your subscribers become a broadcast channel for your own brand's jingle or an opportunity for partners to advertise and most importantly, introduces the power of ringback to everyone and anyone who calls.

Stay tuned for more information. EveryRing is targeted for release in Q3 2010.

Ringback Content Station

Keep subscriber content fresh and drive content sales.

Ringback Content Station enables your ringback customers to subscribe to a channel of pre-selected content grouped by musical genre, artist, trend or even based on subscriber demographics. Each time a friend or family member calls, it serves up a different, personalized tune from the playlist.

Download Ringback Content Station Overview Sheet 2010.pdf (514.15 KB)

Off Portal Ringback

Use third-party content to build service demand.

Off-Portal Ringback is a dynamic selling channel that extends your reach beyond your own portal and opens up the market by allowing the mobile content community to sell ringbacks directly to the mass market—attracting those beyond your subscriber base. Maximizing operator revenues from mobile content services requires a rich ecosystem of content, brands and third-party services.

Download OffPortal Ringback Overview Sheet 2010.pdf (247.04 KB)

One source for an integrated, personalized storefront.

LiveWire Mobile is a proven innovator in delivering mobile personalization services. By combining a range of music and video services into an integrated storefront, subscribers can easily shop for their favorite content. We can also deliver bundling, cross-sell and up-sell services to help you reach your full revenue potential.